Looking for courses at this year's SiB?
We have confirmed a total of 20 presentations: 19 COPE pending CE. All our confirmed sessions and speakers can be found on our conference event page. We have also highlighted a few speakers and their courses in the carousel below.
Want to find out what our speakers all have in common? Read more about the SiB Mission.
Visit a few highlights from speakers available OnDemand.
SiB 2015 will host over 20 of the industry's top speakers. Chat with them during their scheduled session hour at our event. This is your chance to network and learn in a comfortable and convenient setting: the virtual world. Login to the event from anywhere in the world for great content.
A peek at some of this year's speakers:
Jay Binkowitz, Optometric Consultant and President of GPN
The Do's and Don'ts of Retail Strategies
Review areas of the business that reduce our ability to grow profitably while providing the right experience for our patients.
Matt Geller, OD
Success Outside the Optometry Practice, What No One Teaches You
Founder of OptometryStudents.com and NewGradOptometry.com, writer of over 500 articles and private practice associate, join Matthew Geller O.D. as he provides his top 10 keys to success in life. Matt will dive into the topics of finance, business, negotiation, psychology, industry relationships, getting paid outside the practice and will also give you his top resources to become successful. It is not to late to become the breadwinner and to be successful - join Matt as he clears the fog to give you exactly how he did it.
The Elusive Handoff
Learn what the optician needs during the handoff in order to capture, engage and convert more eyewear purchases in your optical. Learn the secrets, words and phrases that patients need to hear in order to make the best decisions regarding eye health. In less than 2 minutes lead the patient to understand clearly your prescribed advice and why your protection and prevention plan makes sense.
April Jasper, OD
Business Strategies for Success in Optometry
This course will discuss current challenges in our business environment. We will review ways to develop strategies for success in the business of Optometry. Strategic examples will be given that can be implemented to create success in Optometry.
Steve Newman, OD, CNS
Reducing ARMD Risk Factors
With stress reduction being a major risk factor for ARMD, Dr. Newman presents a 1-hour webinar discussing clinical studies related to reducing stress levels in patients at risk for Age Related Macular Degeneration.
Dr. Newman breaks down the NIH studies “Stress Reduction Programs in Patients with Elevated Blood Pressure: A Systematic Review and Meta-analysis” authored by Maxwell V. Rainforth, PhD, Robert H. Schneider, MD, Sanford I. Nidich, EdD, Carolyn Gaylord-King, PhD, John W. Salerno, PhD, and James W. Anderson, MD and published in Current Hypertension Reports 2007, 9:520–528, where we learn that many stress reducing programs have shown benefits, relaxation, meditation and biofeedback techniques will be discussed in detail, as well as “A Randomized Controlled Trial of Stress Reduction in African Americans Treated for Hypertension for Over One Year” published in 2005 by the American Journal of Hypertension which determined that psychosocial stress has been implicated in the disproportionately higher rates of hypertension among African Americans. This randomized controlled trial compared the effects of two stress reduction techniques and a health education control program on hypertension during a period of 1 year in African-American men and women.
Rebecca Johnson, CPOT, COT, COE
Eight Steps to Staffing Excellence
The impression left by staff members plays an incredible role in the overall experience of your patient. People are your company’s most valuable asset. Employee turnover is costly. How do you find the “right fit” for your office? What do you do when you have made a poor hiring decision? What makes an employee loyal to you and your practice? This course addresses these questions and more as you learn the eight steps to staffing excellence.
Cary Herzberg, OD, FAAO
Practice IndependenceThis one hour webinar will cover the movement we call practice independence which grew out of the dissatisfaction in Optometric practice of the limitations on income and growth of the managed vision care industry which dominates the health care delivery system today. Covered topics will include how to develop a specialty care practice as well as the creation of new growth areas in the field through OD to OD referral networks. Session will cover the history of how we got ourselves into our present dilemma where most OD practice depend on managed vision care plans for their survival as well as real solutions to the challenges of the present environment.
Nathan Bonilla-Warford, OD
Growing your practice through pediatric optometric careThere is greater attention to pediatric visual care than ever. The Affordable Care Act's pediatric vision benefit, the increasing concern over myopia, and the advances in research of children's vision all provide opportunities for the optometrist to increase the profitability of their practice and make their practice stand out. This course will discuss clinical aspects of pediatric primary care, vision therapy, orthokeratology, and myopia control. Additionally, practice and staff management aspects of children's vision care will be covered.
Andrew S Morgenstern, OD, FAAO
Updates on Collagen Cross LinkingFrom treating keratoconus and ectasia to killing bacteria, collagen crosslinking could prove to be a must-know procedure for all practitioners.
Renee Jacobs, OD, M.A.
Increase Capture Rate and Multiple Pair SalesAttend this course with leaders from each management area. Next, collaborate to close any gaps between current business practices and best practices. Then watch your metrics and celebrate success!
Capture Rate and Multiple Pair Sales increase when management areas work in concert. Most offices communicate product knowledge, concurrent with decision making, during the point of sale. However, great offices guide decision making long before each patient steps into the optical.
Take a moment to imagine the typical patient’s experience. Their involvement might begin with booking an appointment or responding to a recall message. Next, before ordering any optical solution, the patient will experience reception, pre-test, and the examination. This means that at least 4 management areas can raise awareness, inspire consideration, identify preferences and encourage decision making, before your patient encounters the optical.
Justin Bazan, OD
Help Wanted : Help For HireIf either you are a practice owner looking to hire an ideal associate or you are an OD looking to join your dream practice then this is the course for you. Listen from the perspective of both sides. Dr. Justin Bazan had been in practice for over 5 years and wanted to hire an ideal associate. He will share his process from making the decision to hire one, to attracting the right candidates, to evaluating them, to hiring them and implementing them into the practice. Dr. Jessi Lee was completing a pediatric and vision therapy residency and was hopeful of becoming an associate at a practice that had what she was looking for. Hear her process of how she was able to market herself and ultimately land her dream job.
Mark Johnson, ABOC, NCLEC
Know Your Market AreaKnow your Market Area will help better understand your market area but a few simple analysis utilizing resources that are easily available. After completion a practice will be able to understand different market positions and their competitors to better target their own market position.
The science of blue light. Protecting your patients in a digital worldThis workshop will uncover the dangerous trends and unintended consequences to vision that are affecting both you and your patients in today’s 24/7 Digital World
Charles Brownlow, OD, FAAO
Common Issues In Eye Care Medical Record KeepingThis presentation will highlight the 'pet peeves' of a person who has spent the past 20 years consulting with eye doctors on topics related to medical record keeping. Many 'confusing' elements of coding are answered quickly and succinctly by a brief trip to the appropriate reference, either as a manual or online. Dr. Brownlow will attempt to motivate doctors and staff to use the nationally recognized references when coding questions pop up in their offices, rather than blogs, chat rooms, Facebook, Twitter, or cocktail party discussions.
Alan Glazier, OD, FAAO
Yuck – Demodex; Killing those little buggersD folliculorum (all stages) is found in small hair follicles and eyelash hair follicles and has been implicated in dry eye syndrome, eye and eyelid irritation and even rosacea. Treatment of demodex is rapidly becoming a part of daily optometric care for patients with symptoms of eye irritation. This course will review the organism and it’s history, it’s pathophysiology, epidemiology, diagnosis, treatment and follow up.
Joseph Pizzimenti, OD, FAAO
Meet the ChoroidThe choroid is both a pigmented and vascular tissue. Its main function is to nourish the outer retina. Blood flow to the choroid is as great as in any other tissue. This course discusses disorders of the choroid, from infection and inflammation to various malignancies.
Laurie Sorrenson, OD
My Current 10 Favorite Practice Management PearlsThis lecture includes 10 of Dr. Sorrenson’s current favorite practice management pearls. Currently those pearls include ways to improve staff morale, increase year supply percentage, increase patient satisfaction, and new benchmarking numbers and methods.
Richard Zimbalist, OD, FAAO
Carotid Stenosis: The Manifestations and Clinical Spectrum of Ocular FindingsThis course will discuss the ocular manifestations of carotid artery stenosis. The presentation will use two case examples to demonstrate the ocular findings of carotid artery disease and ocular ischemic syndrome. The course also discusses the various diagnostic tests used as well as the ocular and surgical management of carotid stenosis.
Tom Arnold, OD
Building the Two Million Dollar practice (and more!)An optometrist with twenty-two years of private practice experience shares practical suggestions for building the practice you envision. Starting cold in 1992 with only one doctor and a staff of three, Dr. Arnold has grown his Today’s Vision to include three optometrists and a staff of twelve.
Subjects covered are marketing, networking, technology, patient relations and staff management. Professional practice management resources are also included.
Ian D. Raden, O.D., M.B.A
Retinal OCT DeconstructedOptical Coherence Tomography (OCT) has become an indispensable instrument when diagnosing retinal disease and evaluating the progression and/or the effects of treatment. This course will give a basic description of optical coherence tomography, and discuss the applications as well as the limitations of retinal OCT in clinical practice.
Joseph H. Maino, O.D., FAAO
Low Vision Rehabilitation So Easy Even a Caveman Can Do It!Packed with information, this course is for the Doctor who wants to start or expand his/her ability to do low vision rehabilitation. New concepts are presented regarding how to think about Low Vision in general and clinical pearls are discussed to make the provision of Low Vision Rehabilitation services easy.
Nicholas Colatrella, OD, FAAO, Dipl ABO, ABCMO
Sutureless Amniotic Membranes: When and How to use themThe amniotic membrane is the innermost of the three layers that form the fetal membrane. It is a biologic tissue with antiangiogenic, antiscarring, antimicrobial, and anti-inflammatory properties that promotes healing of the ocular surface. When applied to the cornea it helps facilitate epithelial healing and encourages reepithelialization. This one-hour lecture will discuss the newer sutureless amniotic membranes that are available for optometric use and discuss their current indications (including dry eye, recurrent corneal erosions and neurotrophic keratitis), while specifically describing how to properly insert and remove the tissue.
The New Rules of Optical RetailingWhat is a definition of insanity? According myriad reliable sources, it is repeatedly doing the same thing and expecting a different result. We have fallen into a form of insanity in our approach to optical retailing. It’s time to do new things and get out of the flat-growth rut. The New Rules of Optical Retailing was created after a recent tour of over 125 successful practices in throughout North America. Mr. Gerber realized that when basic retail fundamentals are ignored, it saps the industry of its ability to thrive. In this dynamic course nine important rules will be shared that will help vision care businesses escape the status quo, maximize patient satisfaction and build practice income.
In this dynamic course, optical merchandising guru, Bill Gerber aka the Kevin Bacon of the optical industry, will share valuable insights every practitioner should know about the current retailing climate and what other successful retailers are doing to consistently achieve double digit growth.
Any questions regarding the call for courses should be directed to our Conference Coordinator at firstname.lastname@example.org or 520-760-2400 ext 1140.