Looking for courses at this year's SiB?
We have confirmed a total of 20 presentations: 19 COPE pending CE. All our confirmed sessions and speakers can be found on our conference event page. We have also highlighted a few speakers and their courses in the carousel below.
Want to find out what our speakers all have in common? Read more about the SiB Mission.
Visit a few highlights from speakers available OnDemand.
SiB 2015 will host over 20 of the industry's top speakers. Chat with them during their scheduled session hour at our event. This is your chance to network and learn in a comfortable and convenient setting: the virtual world. Login to the event from anywhere in the world for great content.
A peek at some of this year's speakers:
Jay Binkowitz, Optometric Consultant and President of GPN
The Do's and Don'ts of Retail Strategies
Review areas of the business that reduce our ability to grow profitably while providing the right experience for our patients.
Matt Geller, OD
Success as a New Graduate - What I’ve Learned: Matthew Geller O.D.
Founder of OptometryStudents.com and NewGradOptometry.com, writer of over 500 articles and private practice associate, join Matthew Geller O.D. as he provides his top 10 keys to success in life. Matt will dive into the topics of finance, business, negotiation, psychology, industry relationships, getting paid outside the practice and will also give you his top resources to become successful. It is not to late to become the breadwinner and to be successful - join Matt as he clears the fog to give you exactly how he did it.
The Elusive Handoff
Learn what the optician needs during the handoff in order to capture, engage and convert more eyewear purchases in your optical. Learn the secrets, words and phrases that patients need to hear in order to make the best decisions regarding eye health. In less than 2 minutes lead the patient to understand clearly your prescribed advice and why your protection and prevention plan makes sense.
April Jasper, OD
Business Strategies for Success in Optometry
This course will discuss current challenges in our business environment. We will review ways to develop strategies for success in the business of Optometry. Strategic examples will be given that can be implemented to create success in Optometry.
Steve Newman, OD, CNS
Reducing ARMD Risk Factors
A 1-hour webinar designed to educate the optometrist on the latest scientific studies proven to reduce their patients’ risk factors for Age Related Macular Degeneration. Science has helped guide our clinical recommendations for decades. Most of the studies cited in previous continuing education seminars and webinars have concentrated on “what modern medicine can do for our patient”, while this seminar is about “what our patient can do for themselves”. Going beyond the “Eye” Journals, Dr. Newman explores the “cardiovascular” world for studies that contain the proof that our patients’ lifestyle choices are playing an increasingly prominent role in their state of health throughout their life and their longevity. Dr. Newman’s webinars are designed to enable you, the physician, to be able to recommend easily implemented lifestyle changes as part of your professional arsenal against your patients’ diseases and disorders. With stress reduction being a major risk factor for ARMD, Dr. Newman recommends any OD looking to reduce their personal stress level may glean a pearl or two as a secondary benefit.
Rebecca Johnson, CPOT, COT, COE
Eight Steps to Staffing Excellence
The impression left by staff members plays an incredible role in the overall experience of your patient. People are your company’s most valuable asset. Employee turnover is costly. How do you find the “right fit” for your office? What do you do when you have made a poor hiring decision? What makes an employee loyal to you and your practice? This course addresses these questions and more as you learn the eight steps to staffing excellence. Course Learning Objectives: 1. State interview questions that get the answers that you need. 2. Describe the benefits of “hiring for attitude, training for success”. 3. Determine when to hold onto an employee and when to terminate employment. 4. Describe methods of increasing employee loyalty and personal growth.
Cary Herzberg, OD, FAAO
Practice IndependenceThis one hour webinar will cover the movement we call practice independence which grew out of the dissatisfaction in Optometric practice of the limitations on income and growth of the managed vision care industry which dominates the health care delivery system today. Covered topics will include how to develop a specialty care practice as well as the creation of new growth areas in the field through OD to OD referral networks. Session will cover the history of how we got ourselves into our present dilemma where most OD practice depend on managed vision care plans for their survival as well as real solutions to the challenges of the present environment.
Nathan Bonilla-Warford, OD
Growing your practice through pediatric optometric careThere is greater attention to pediatric visual care than ever. The Affordable Care Act's pediatric vision benefit, the increasing concern over myopia, and the advances in research of children's vision all provide opportunities for the optometrist to increase the profitability of their practice and make their practice stand out. This course will discuss clinical aspects of pediatric primary care, vision therapy, orthokeratology, and myopia control. Additionally, practice and staff management aspects of children's vision care will be covered.
Andrew S Morgenstern, OD, FAAO
Updates on Collagen Cross LinkingFrom treating keratoconus and ectasia to killing bacteria, collagen crosslinking could prove to be a must-know procedure for all practitioners.
Bill Gerber, OD
The New Rules of Optical RetailingWhat is a definition of insanity? According myriad reliable sources, it is repeatedly doing the same thing and expecting a different result. We have fallen into a form of insanity in our approach to optical retailing. It’s time to do new things and get out of the flat-growth rut. The New Rules of Optical Retailing was created after a recent tour of over 125 successful practices in throughout North America. Mr. Gerber realized that when basic retail fundamentals are ignored, it saps the industry of its ability to thrive. In this dynamic course nine important rules will be shared that will help vision care businesses escape the status quo, maximize patient satisfaction and build practice income.
In this dynamic course, optical merchandising guru, Bill Gerber aka the Kevin Bacon of the optical industry, will share valuable insights every practicioner should know about the current retailing climate and what other successful retailers are doing to consistently achieve double digit growth.
Renee Jacobs, OD, M.A.
Increase Capture Rate and Multiple Pair SalesAttend this course with leaders from each management area. Next, collaborate to close any gaps between current business practices and best practices. Then watch your metrics and celebrate success!
Capture Rate and Multiple Pair Sales increase when management areas work in concert. Most offices communicate product knowledge, concurrent with decision making, during the point of sale. However, great offices guide decision making long before each patient steps into the optical.
Take a moment to imagine the typical patient’s experience. Their involvement might begin with booking an appointment or responding to a recall message. Next, before ordering any optical solution, the patient will experience reception, pre-test, and the examination. This means that at least 4 management areas can raise awareness, inspire consideration, identify preferences and encourage decision making, before your patient encounters the optical.
Justin Bazan, OD
Help Wanted : Help For HireIf either you are a practice owner looking to hire an ideal associate or you are an OD looking to join your dream practice then this is the course for you. Listen from the perspective of both sides. Dr. Justin Bazan had been in practice for over 5 years and wanted to hire an ideal associate. He will share his process from making the decision to hire one, to attracting the right candidates, to evaluating them, to hiring them and implementing them into the practice. Dr. Jessi Lee was completing a pediatric and vision therapy residency and was hopeful of becoming an associate at a practice that had what she was looking for. Hear her process of how she was able to market herself and ultimately land her dream job.
Mark Johnson, ABOC, NCLEC
Know Your Market AreaKnow your Market Area will help better understand your market area but a few simple analysis utilizing resources that are easily available. After completion a practice will be able to understand different market positions and their competitors to better target their own market position.
The science of blue light. Protecting your patients in a digital worldThis workshop will uncover the dangerous trends and unintended consequences to vision that are affecting both you and your patients in today’s 24/7 Digital World
Bryan M. Rogoff, OD
Do you know the ABC’s of your practice?How to utilize certain financial techniques in determining your most profitable products and services to further invest in your practice.
The purpose of ABC Accounting is to improve the allocation of administrative and management costs and make better-informed decisions, especially regarding growth. Large corporations use ABC Accounting to improve their economies of scale, and it can be applied to smaller optometric and optical practices to develop short- and long-term strategies, and stay focused on activities that give your practice a competitive edge. ABC Accounting assigns specific costs to specific activities, then to end products and services of your practice. This tool provides critical information about your practices’ resources and activities, and assigns a cost to perform them.
Charles Brownlow, OD, FAAO
Medical Records FAQsThis presentation will highlight the 'pet peeves' of a person who has spent the past 20 years consulting with eye doctors on topics related to medical record keeping. Many 'confusing' elements of coding are answered quickly and succinctly by a brief trip to the appropriate reference, either as a manual or online. Dr. Brownlow will attempt to motivate doctors and staff to use the nationally recognized references when coding questions pop up in their offices, rather than blogs, chat rooms, Facebook, Twitter, or cocktail party discussions.
Alan Glazier, OD, FAAO
Yuck – Demodex; Killing those little buggersD folliculorum (all stages) is found in small hair follicles and eyelash hair follicles and has been implicated in dry eye syndrome, eye and eyelid irritation and even rosacea. Treatment of demodex is rapidly becoming a part of daily optometric care for patients with symptoms of eye irritation. This course will review the organism and it’s history, it’s pathophysiology, epidemiology, diagnosis, treatment and follow up.
Joseph Pizzimenti, OD, FAAO
Meet the ChorioidThe choroid is both a pigmented and vascular tissue. Its main function is to nourish the outer retina. Blood flow to the choroid is as great as in any other tissue. This course discusses disorders of the choroid, from infection and inflammation to various malignancies.
Any questions regarding the call for courses should be directed to our Conference Coordinator at email@example.com or 520-760-2400 ext 1140.