Looking for courses at this year's SiB?
We have confirmed a total of 27 presentations: 11 COPE approved CE, 8 on Practice Management, 4 for staff, and 4 Optician focused tracks (2 with pending ABO approval). All our confirmed sessions and speakers can be found on our conference event page here. We have also highlighted a few speakers and their courses in the carousel below.
Want to find out what our speakers all have in common? Read more about the SiB Mission.
Visit a few highlights from speakers available OnDemand.
SiB 2015 will host over 20 of the industry's top speakers. Chat with them during their scheduled session hour at our event. This is your chance to network and learn in a comfortable and convenient setting: the virtual world. Login to the event from anywhere in the world for great content.
A peek at some of this year's speakers:
Jay Binkowitz, Optometric Consultant and President of GPN
The Do's and Don'ts of Retail Strategies
Review areas of the business that reduce our ability to grow profitably while providing the right experience for our patients.
Matt Geller, OD
Success as a New Graduate - What I’ve Learned: Matthew Geller O.D.
Founder of OptometryStudents.com and NewGradOptometry.com, writer of over 500 articles and private practice associate, join Matthew Geller O.D. as he provides his top 10 keys to success in life. Matt will dive into the topics of finance, business, negotiation, psychology, industry relationships, getting paid outside the practice and will also give you his top resources to become successful. It is not to late to become the breadwinner and to be successful - join Matt as he clears the fog to give you exactly how he did it.
The Elusive Handoff
Learn what the optician needs during the handoff in order to capture, engage and convert more eyewear purchases in your optical. Learn the secrets, words and phrases that patients need to hear in order to make the best decisions regarding eye health. In less than 2 minutes lead the patient to understand clearly your prescribed advice and why your protection and prevention plan makes sense.
Business Strategies for Success in Optometry
This course will discuss current challenges in our business environment. We will review ways to develop strategies for success in the business of Optometry. Strategic examples will be given that can be implemented to create success in Optometry.
Steve Newman, OD, CNS
Reducing ARMD Risk Factors
A 1-hour webinar designed to educate the optometrist on the latest scientific studies proven to reduce their patients’ risk factors for Age Related Macular Degeneration. Science has helped guide our clinical recommendations for decades. Most of the studies cited in previous continuing education seminars and webinars have concentrated on “what modern medicine can do for our patient”, while this seminar is about “what our patient can do for themselves”. Going beyond the “Eye” Journals, Dr. Newman explores the “cardiovascular” world for studies that contain the proof that our patients’ lifestyle choices are playing an increasingly prominent role in their state of health throughout their life and their longevity. Dr. Newman’s webinars are designed to enable you, the physician, to be able to recommend easily implemented lifestyle changes as part of your professional arsenal against your patients’ diseases and disorders. With stress reduction being a major risk factor for ARMD, Dr. Newman recommends any OD looking to reduce their personal stress level may glean a pearl or two as a secondary benefit.
Rebecca Johnson, CPOT, COT, COE
Eight Steps to Staffing Excellence
The impression left by staff members plays an incredible role in the overall experience of your patient. People are your company’s most valuable asset. Employee turnover is costly. How do you find the “right fit” for your office? What do you do when you have made a poor hiring decision? What makes an employee loyal to you and your practice? This course addresses these questions and more as you learn the eight steps to staffing excellence. Course Learning Objectives: 1. State interview questions that get the answers that you need. 2. Describe the benefits of “hiring for attitude, training for success”. 3. Determine when to hold onto an employee and when to terminate employment. 4. Describe methods of increasing employee loyalty and personal growth.
Cary Herzberg, OD FAAO
Practice IndependenceThis one hour webinar will cover the movement we call practice independence which grew out of the dissatisfaction in Optometric practice of the limitations on income and growth of the managed vision care industry which dominates the health care delivery system today. Covered topics will include how to develop a specialty care practice as well as the creation of new growth areas in the field through OD to OD referral networks. Session will cover the history of how we got ourselves into our present dilemma where most OD practice depend on managed vision care plans for their survival as well as real solutions to the challenges of the present environment.
Any questions regarding the call for courses should be directed to our Conference Coordinator at firstname.lastname@example.org or 520-760-2400 ext 1140.